In a thoroughly researched article on January 3 and a blog post on January 4, the New York Times hit hard at Uber’s ‘No-Holds-Barred’ expansion strategy in Europe’s largest economy, Germany. By holding on to the demands of its well-honed regulatory framework, the German taxi and private hire sector fought off the aggressive predator from the USA. More thorough research in what makes the Germans – and particularly their transportation industry- tick and less complaining about the legal rules supposedly protecting the taxi industry, could have saved the German-sounding company a lot of money in the heart of Europe, where Uber’s campaign isn’t running exactly flawlessly.
In the blog post the Times mentions Uber’s German and international competitors (one of them Taxi.eu), who were inspired rather than threatened by Uber’s German activities. Uber meanwhile remains confident that it will eventually conquer the German market.
Read the full New York Times article here:
And here you’ll find the blog post about Uber’s new rivals:
- So far a tough nut to crack for Uber: Germany’s mobility market.