William Hewlett, the Silicon Valley pioneer who was a co-founder of Hewlett-Packard, once said, “You cannot manage what you cannot measure.” Today’s technology entrepreneurs seem out to prove that the better you measure something, the more you can manage is an equally powerful truth.

Take UberPool, which Farhad Manjoo writes about in his latest column. Uber is, of course, the ride-hailing service that enables most anyone with a car to be a paid driver, and anyone with the Uber smartphone app to hire a car instead of looking for a cab. UberPool takes the idea one step further by enabling multiple people heading in something like the same direction to share their ride.

http://www.nytimes.com/2016/03/31/technology/uberpool-and-the-marvels-of-measurement.html?mabReward=A7&moduleDetail=recommendations-0&action=click&contentCollection=N.Y.%20%2F%20Region&region=Footer&module=WhatsNext&version=WhatsNext&contentID=WhatsNext&src=recg&pgtype=article

• UberPool – the mathematics behind it.