Uber will soon become the latest ride-sharing company to zoom into the $3 billion non-emergency medical transportation industry. New York will be among the states to pilot the service. John Brownstein, the Harvard Medical School professor who helped launch UberHEALTH in November, recently formed his own company, Circulation.

In collaboration with Uber, the Boston firm will offer rides to and from doctors’ appointments for seniors and people with disabilities. Using Uber’s ride-coordination platform, Circulation aims to make the delivery of Medicaid’s non-emergency transportation benefits cheaper and more efficient.

Lyft made a similar move in January, when it partnered with the National Medtrans Network, a Ronkonkoma, L.I., business that previously collaborated with livery cab companies. Circulation plans to work directly with health plans that offer Medicaid transportation benefits, as well as hospitals seeking transportation for patients after discharge. The company is currently in talks with potential partners in New York and expects to roll out the service in the next two to three months, said Brownstein.

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http://www.crainsnewyork.com/article/20160407/HEALTH_CARE/160409918/this-company-is-partnering-with-uber-to-offer-rides-to-the-doctor

• Uber and Medicaid to the doctor…