Uber has launched Uber Express POOL officially after a lengthy trial period that kicked off in San Francisco last November, and has until now remained available only in that market. Starting today, it’s coming to DC, LA, Miami, Philadelphia, San Diego and Denver, and more cities will be added over the next few weeks and months across the U.
The Express POOL launch brings a change to the current Uber POOL model that’s designed to make for more direct routing, with easier pickups for drivers and fewer annoying deviations from the route for riders thanks to two key actions Uber is asking riders to help out with: Walking and waiting. Basically, when riders hail an Uber Express POOL, they’ll be asked to wait a few minutes prior to the trip’s start, and/or walk to a nearby pick up spot, or from a nearby drop off point, in order to help optimize the route in as straight a line as possible along a path that can work for a number of different riders.
The Express POOL option will live right alongside the standard, existing POOL option that’s there right now in the app, at least for the foreseeable future, and riders can have the choice. But ultimately, Uber thinks that many riders will prefer opting to walk a bit and wait a bit, since the goal is to ultimately save everyone involved time and frustration.
Some of the big challenges around making POOL work as designed to provide the lowest cost option of Uber’s various tiers to the most people possible have been around intelligent routing. The challenge of handling predictions of when and where people will be, along with building routes that not only work from an efficiency perspective, but also from the perspective of serving real humans in a way that doesn’t leave them frustrated or confused, proved to be a massive one.
Uber’s intent with POOL is to help lower the cost of entry to its product to make it the massive base of the ride hailing pyramid that can reach the most people thanks to affordability near on par with public transit. While it accounts for around 20 percent of rides in markets where it’s available, based on a rough average, that’s still not obviously the majority, and so it’s hoping that tweaks to the product that provide a better overall experience will help increase its general appeal.