According to specialist travel magazine Skift it makes sense for Uber to enter the credit card and loyalty arena, as it has just done. This Uber card could be a solid alternative for frequent travelers who don’t want to shell out a large annual fee, writes Skift’s Andrew Sheivachman.
Ridesharing giant Uber launched its first co-branded credit card on November 2 in conjunction with Barclays, integrating card benefits into its app to create a seamless way for customers to spend their reward points on Uber rides. Cardholders will be able to convert their rewards points to cash back, gift cards, or Uber credits all inside the Uber app on their phone.
The Visa card will have no annual fee and will give cardholders extra rewards for travel-adjacent purchases like dining out, airfare, and hotel stays. This stands in stark opposition to premium travel credit cards from the likes of Chase and American Express that offer valuable rewards points but come with a hefty annual fee.
“We are always looking for unique ways to surprise and delight our riders, which is the reason we built the Uber Visa Card,” David Richter, Uber’s global head of business and corporate development, said in a statement. “We partnered with Barclays to design a credit card that is not only custom-tailored to reward our customers’ everyday lifestyle, but is also fully integrated into the Uber app experience.”
Continue reading: https://skift.com/2017/10/25/uber-enters-the-loyalty-game-with-new-credit-card/?utm_campaign=Early%20Time%20Zone%20-%20Skift%20Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=57766850&_hsenc=p2ANqtz-_9DJ65BRe8YSG_v9laMmd7d69dqpQUuT-Jglyj-DtxosDqKysrExZzZR8RP0ftGZj8dfHRO5KYmOw6QlAnTEQtNAlxrst5UdMkwROpiqNzBCUopKU&_hsmi=57766850
- Uber’s new credit card.