Was your ride home a little cheaper than usual this weekend?, asks USA Today. If you’re an Uber user, you’re not imagining things.
Uber lowered prices in more than 100 U.S. and Canadian cities starting on Saturday, according to a statement on the company website.
The price cuts are an effort to boost rides in the ‘winter slump’, when business slows down, the ride-sharing company stated. For some cities, this is the third consecutive year that Uber has lowered prices in January.
“Seasonality affects every business, and Uber is no exception because when people hunker down at home, demand for rides drops,” the company stated. “Fewer trips are tough on drivers, many of whom want to save money and pay off their holiday credit card bills now that January is here.”
The size of the discount depends on the city.
“While pricing is a science, every city is different: different economic circumstances; different regulations; different competition,” Uber stated, noting that in the past, price cuts haven’t always worked.
- Uber discounts during ‘winter slump’.