The Logan Checker Cab Archive Donation and a Year in Review

by Checker_Cab_Club | Jun 19, 2016 | Checker Cab Club Blog | 0 comments.et_post_meta_wrapper

Over the last year the Facebook Checker Cab Group has undergone a major transformation.  A little over a year ago the Facebook Group was just that:  a group where Checker fans engaged in daily dialog on Facebook,  but there was a desire from its members to be more than just a Facebook group.

The results of a Facebook poll indicated that members wanted more content, so we launched a Facebook Checker Cab Group Newsletter in April.  Feedback  from the first newsletters was fantastic,  some members actually suggested that is was better than the other Checker newsletters available to collectors.

The result of a Facebook poll in February 2015, this Newsletter started the Facebook group into a new direction

About a year ago, yet another Checker group was created on Facebook, a challenger to the Facebook Checker Cab Group.  Our group had to look to new ways to be relevant in the Checker hobby world.   We had to take action in order that to survive in the small world of Checker fans and we had to increase our group membership so we could remain viable, we could not just maintain the status que, while under attack by the new Facebook group.

We had to create and maintain more content,  in July of last year we launched a new Checker Cab Group Blog.   Again a great success, over 85 blogs were written by our members and shared on our Facebook page.

The blogs were leveraged and via targeted promotion the blogs effectively doubled the size of our Facebook group,  over 300 new members were added, the Facebook group is just short of 700 members!

The Checker History Blogs were instrumental in introducing Checker’s to many automobile collectors who knew little of our favorite independent automobile brand.

By the end of the Summer there was significant fallout from the other Checker club, it was swift and it was harsh.   As we all know, necessity is the mother of invention, it became clear that a new Checker experience had to be created for those members summarily tossed out of the old club.  The Facebook Checker Cab Club launched its own website on Labor Day of 2015. Read more…

http://checkercabclub.org/2016/06/19/logan-checker-cab-archive-donation-year-review/

• This classic cab brand deserves a well-organised association.