The juggle of work, school and myriad extracurricular activities is all too familiar to parents like Kelly Aluise of Los Angeles.
Her 12-year-old daughter, Emma, had enrolled in August for after-school surfing and swimming. Ms. Aluise and her ex-husband, who work full time, didn’t know how they would get her to the activities. Complicating matters, Ms. Aluise’s schedule as a real estate agent with Keller Williams is unpredictable.
“I didn’t know how I was going to get Emma where she needed to be and do my job,” she said. “So I asked the school’s principal what I should do and he handed me a brochure for HopSkipDrive.” Ms. Aluise looked at the brochure and hugged him. She now schedules three rides a week for her daughter, which costs about $45 to $50 a week. While ride-hailing services have been popular in the start-up economy, new entrepreneurs are going after a specific niche: providing rides for children. These start-ups are nibbling at the industry’s fringes, where Uber and Lyft — at least officially — don’t go. (Per policy at Uber and Lyft, drivers are not supposed to give rides to unaccompanied minors.) Read more:
• Boost: Mercedes-Benz pilot as ‘Uber for children.’