New data has suggested that Ola, the $5 billion valued taxi on-demand service, may be more than twice as large as Uber in India. The information comes courtesy of Truecaller, which today released a snapshot of data from the 130 million registered users of its smart calling app. True caller operates a community-based directory that helps label spam callers, but more broadly assign IDs to otherwise random phone numbers that might call you. True caller used its database of call tagging to look at the volume of calls coming from numbers that it knows to be Uber and Ola drivers to get a glimpse at the communication volume between drivers and its users, and thus a snapshot into the potential marketshare of the two rivals.
Truecaller found that between January and March this year, 4.1 percent of all calls that it identified as being made for the purpose of getting a taxi where made to Ola or Ola drivers. By contrast, Uber’s share comes in at 1.6 percent. Ola users were found to have racked up 59.5 million outgoing calls and 42.5 million incoming calls over that same period. Uber users call volumes were 24.5 million outgoing and 13.6 million incoming. Read more….
• India: Is Ola really twice as big as Uber?