It was a sunny afternoon in Manhattan and I needed a ride from Rockefeller Center to The Verge’s office on West 40th Street. So, like thousands of people do everyday, I pulled out a smartphone, tapped an app, and requested a ride. Minutes later, a black GMC Yukon pulled up to the curb, driven by a chatty Senegalese immigrant named Amadou Gaye.
But the app I used wasn’t Uber, nor was it Lyft, Gett, Via, Flywheel, Arro, Way2Ride, Curb, or any of the other dozens of ride-hail apps currently on the market. That’s because the app isn’t publicly available yet, not even as a beta version. This was Juno, the mysterious ride-hail app that has been generating some buzz as a fairer, more ethical alternative to Uber.
- Juno – a more ethical app?